HOME
The following information came from Artisan Initiatives:
June 5 was World Environment day and the Global launch day of the film 'HOME'. This is the first film of it's kind to be launched on the same day to five continents in theatres on TV and also on the internet www.youtube.com/homeproject. Award winning photographer and founding president of Goodplanet.org Yann Arthus-Bertrand has for years filmed some of the most spectacular and innovative footage of our planet that has been edited together for this film 'HOME'.
June 5 was World Environment day and the Global launch day of the film 'HOME'. This is the first film of it's kind to be launched on the same day to five continents in theatres on TV and also on the internet www.youtube.com/homeproject. Award winning photographer and founding president of Goodplanet.org Yann Arthus-Bertrand has for years filmed some of the most spectacular and innovative footage of our planet that has been edited together for this film 'HOME'.
The main financial backer for this project is PPR who are the umbrella company for fashion brands such as Gucci, Puma, Alexander McQueen, YvesSaintLaurent and Stella McCartney.
From PPR's code of business practice:
We intend to act as a socially responsible company in all the countries where we operate. Through our businesses, we contribute to the economic and social development of the countries where we operate but as a corporate entity we do not seek to influence or get involved in national politics. We respect the culture of the countries where we operate. We participate in social and educational projects and in sponsoring activities in many of our countries of operation. We support initiatives taken by our companies and employees with respect to sustainable development and social solidarity. As part of this commitment, we set up SolidarCité, a non-profit organisation, to coordinate and promote such initiatives and to support the actions of our employees. The association has representatives in our companies and brands and is seeking to develop its activities abroad.
I then looked at the vision of SolidarCité and here is their vision:
To facilitate social and professional inclusion for people in health and social care needs: enabling the long-term unemployed, young people under age 26 without training and without jobs, homeless people or any other underprivileged person to return to employment, thanks to personalised support. By welcoming them while they are in an inclusion programme, the Brands of the Group provide them with the possibility of acquiring the expertise and life skills necessary for integration within a company.
To facilitate social and professional inclusion for people in health and social care needs: enabling the long-term unemployed, young people under age 26 without training and without jobs, homeless people or any other underprivileged person to return to employment, thanks to personalised support. By welcoming them while they are in an inclusion programme, the Brands of the Group provide them with the possibility of acquiring the expertise and life skills necessary for integration within a company.
A committee for ethics and social and environmental responsibility has been established to drive these values within PPR. Their investment both financially and in staff hours into the hidden, local as well as international projects is going on as we speak and with no headlines.
Whilst I know there is a million miles to go and all these groups and company's are far from perfect, I want to pay tribute to the aspirations and commitment to do the right thing. Could the fashion industry emerge as a leading voice in the pursuit of ethics and social and environmental responsibility? Who would have thought that ten years ago?
There are gatherings in a number of cities which you can find online www.artisaninitiatives.org.
If you would like to make a donation to Artisan you can online at www.justgiving.com/aict
Remember to watch the film.www.youtube.com/homeproject.
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