Wallace Bros. Release 2010 Valentine's Day Single, Romance Blossoms Around the World

Published on February 14, 2010 by Christy Tennant

Something new from our friends, The Wallace Bros:

For Immediate Release —  “I knew I loved her,” stammers Artie Pyle, a shy but handsome grocery store clerk, as he clutches the hand of his beaming new girlfriend, Betsey Smith.  “I just didn’t know what to say.”

“It was the Wallace Bros. who did it,” Betsey adds, rumpling his hair.  “They brought us together.”

Pyle and Smith’s experience is not unique.  Their budding romance is just one of literally thousands that have blossomed around the world in the wake of the release of the Wallace Bros. 2010 Valentine’s Day Single: “New Boyfriend.”
           
“I was crazy about her for years,” says Ben Hutton, gazing with adoration at Heather Stevens, a pretty coffee shop barista.
            
“But he never said anything!” Stevens exclaims.  “He just kept telling me about all these tricks he could do with his skateboard.  Until ‘New Boyfriend’ came out.”
            
The song’s unusual power may lie in the fact that although Mark, the band’s guitarist, bassist, and 'drummer', is responsible for most of the song’s underlying structure, his sister Carey wrote the bridge and lyrics.  “She’s a female,” Mark explains.  “So she knows what they want.”

“I just thought, what would be nice to hear?” says Carey.  “And that’s what I wrote.”

“Basically it’s like kryptonite,” Mark adds.  “For girls.”

International response has been overwhelming.  Women across the globe seem unable to resist the song’s simple promises.  In the twenty-four hours immediately following the single’s release, social networking sites like Facebook and MySpace registered a 30% decrease in the number of profiles which list themselves as “single”, and at the time of this writing, that number continues in freefall.

As with any smash success, the song has its detractors.  “Let’s be honest,” says Sharon Jones, the author of How To Marry A Millionaire (In Under A Year). “Men will tell a woman just about anything.  I heard a guy last week tell one girl he’d been undercover with Mossad, and the next girl that he’d been building hospitals with Hamas.  When he got stuck in between them at the bar, he started speaking French and pretended he’d never met either of them.  ‘New Boyfriend’ is a nice song, but it just gives men another script."

Thousands of happy couples around the world beg to differ.  “I feel a lot of things,” says William McLeod.  “But putting them into words has never been easy.”  The afternoon clerk at his local library, McLeod read every book that pretty Laurie Avery checked out after she returned them.  With each volume, his love grew – but despite the reams of poetry that lined the shelves around him, he couldn’t find the words to express his devotion until the release of ‘New Boyfriend.’

“He copied them out for me and slipped them in the dust jacket of the new Cortazar translation,” says Avery, waiting at the foot of the library stairs for McLeod’s shift to end.  “I don’t know if it was what he actually said that mattered so much.  Just that he said something.”

Read more at The Wallace Bros. web site.

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A-side: New Boyfriend

B-side: We Shouldn't Be Friends